Instant Replay: Maverick Carter on Building the LeBron James Empire

On this week's episode of The Limits, we're in instant replay mode. We're bringing you back to where it began, with our first conversation with sports marketing executive Maverick Carter. Maverick is the architect behind LeBron James' athletic empire, and he sat down with Jay to share how he and LeBron succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Mav really thought about LeBron's decision to return to Cleveland. For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. Follow Jay on Instagram and Twitter. Email us at [email protected] more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy