Fantasy sports and the evolution of fan engagement with Andrew Cronyn
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About the episode
As one of Australia’s pioneers in fantasy sports and gaming, Andrew Cronyn understands the evolution of fan engagement better than just about anyone. Andrew is the managing director of Accel Media and was also the co-founder of FanHub Media, building the company into a global leader in free-to-play (F2P) games and fantasy sports before it was acquired by Genius Sports in 2021. After starting out with the AFL and NRL as early clients, FanHub took the UK and the US by storm working with the NFL, NBA and many other top sports organisations. After the acquisition, Andrew continued to work with Genius as the director of fan engagement strategy until the beginning of this year. Earlier in his career, Andrew spent almost a decade with IMG Media where he was Vice President and then head of digital media. We talk about: - How Andrew innovated fantasy sports and other fan engagement solutions in Australia, and the challenges along the way - The growth of fantasy sports and gaming - The importance of data in sports business - The future of fan engagement: How AI and other tech will impact fantasy sports, gaming and fan experiences And much more. Tune in and let us know your thoughts. Just reply or comment to our The Big Deal emails, or send a voice note to [email protected] to be included in the next Talkback With Tredders episode! About The Big Deal The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: www.thebigdeal.au The team Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter. The Big Deal podcast is brought to you by Apiro Marketing and Apiro Media, and part of the DM Media network. For business enquiries contact Antony: [email protected] See omnystudio.com/listener for privacy information.
