About the episode
The first of January, 2025. Delighted parents welcomed new babies into the world. Not only were their children the firstborn of the year, they were also the first of a new generation. But why do generations even exist? And are they helpful? I’m Sophie Bennett and this is the Beta Blueprint. In this episode, I’ll be speaking with social researcher Mark McCrindle to answer those questions. He coined the terms for the newest generations Alpha and Beta.
