Annabelle Coppin - Bringing her Paddock to Plate dream to life

Since Annabelle Coppin was a child, she wanted people to eat the beef her family raised on their Pilbara cattle station. But, simply selling cattle to the market wasn’t enough for her - she wanted to be involved in the entire process, and watch as people picked up packets of her beef from the supermarket. She wanted them to know that what they were about to cook wasn’t just any old Aussie beef, but that from Yarrie Station - a property her family had been nuturing for 5 generations. In this episode, Annabelle shares the highs and lows of starting a branded beef business, and how she keeps her dream alive.See omnystudio.com/listener for privacy information.