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How to build a strong brand during a pandemic with Mark Ritson

How to build a strong brand during a pandemic with Mark Ritson

Brand New World
Sea. 1 Ep. 533 min
20 May 20
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About the episode

Why is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.See omnystudio.com/listener for privacy information.